We Are

Always go for XTRA!

Founded in 1995, our humble business started from a single shop lot at Taman Sentosa, Johor Bahru, focused at the trading of Professional Audio Systems and Electronics Equipment with the trading name “Darson”.

Today with over 60 branches across Malaysia and changing consumer behaviors, Darson XTRA is founded in 2021 to serve our beloved customers with more variety of electrical products including Home Appliances, Kitchen Appliances, Small Appliances, Air Conditioner, Lighting, Furniture, Laptops & Gadgets and more. With our great enthusiasm and expertise in retail industry, our vision is to build all Darson XTRA stores that our customers trust, and can always get the best value for their money!

Our History

  • 1995 – Founded 1st branch of “Darson” at Taman Sentosa JB, focus at trading of Pro Audio Equipment
  • 2000 – Crossed the milestone of 30 “Darson” branches in 5 year time in Malaysia
  • 2003 – Established 1st branch of “emart” in Johor Bahru to expand into consumer electronics business
  • 2010 – Crossed the milestone of 10 “emart” branches in 7 years time in Malaysia
  • 2020 – Established 1st branch of “Darson XTRA” in Johor Bahru as 1st transformation of branding strategy
  • 2021 – Established 6 “Darson XTRA” Branches in 6 months time
  • 2021 – Launched XTRA Member Loyalty Program with various benefits tailored to customers
  • 2021 – Reengineering all business process including Central Delivery System to create competitive advantage in Market